BrandProtect

Detect Fraudulent Ads on Carrier Billing

BrandProtect protects the brand image of MNOs, merchants and payment aggregators and decreases complaints by monitoring direct carrier billing flows from the ad banner to the payment page to catch all compliance breaches.

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01

BrandProtect tracks flows of traffic and records the whole customer journey, from the ad placement to the payment page.

02

BrandProtect determines the level of compliance of ad placements according to the local rules.

03

BrandProtect creates a ticket for each content that has been identified as compliant or fraudulent.

04

BrandProtect feeds a dashboard with traffic analysis results.

Carrier Billing is a massive opportunity plagued by fraud

Carrier billing offers booming business opportunities.

  • There are 4.7 billion mobile phone users worldwide.
  • Mobile purchases are worth 3 trillion dollars and increase by 25% each year.
  • Carrier billing is one of the easiest payment methods with high conversion rates.
  • Transactions on carrier billing went from 11 to 44 billion dollars since 2017.

But non-compliant flows are generating complaints that could be avoided.

  • Fraud is the major unaddressed culprit of damages to the brand image.
  • Complaint management has a high cost in terms of time and money.
  • Fraud prevents the implementation of one-click payments.
  • MNOs are hindered from becoming major players in mobile payment.
  • Profitable traffic sources remain inaccessible.
  • Innocent players risk fines and service cuts.

We monitor the market, you make the right decisions for your business

For mobile network operators

  • Improved brand image
  • Less complaints
  • Optimized conversion flows
  • Improved relations with authorities
  • Increased business ambitions

For merchants & payment aggregators

  • Improved relations with mobile network operators
  • Improved brand image
  • Less complaints
  • Optimized conversion flows
  • More profitable traffic sources

    Less fraud,
    more revenue

    Highest standard compliance verification

    Evina detects all breaches and compliance issues according to local law and the operator’s rules.

    Most comprehensive monitoring capacities

    Our team controls the ads using a synergistic human-machine approach to achieve the highest quantity and quality of results and monitor the web and apps 24/7.

    “It is impossible to fight fraud without relying on technological innovation. It’s not just about protecting the brand, it’s also about protecting the business. This is what Evina’s expertise brought to our marketing strategy. You have to protect the ads themselves to guarantee that digital advertising results in real engagements.” 

    Cyrille Thivat
    CEO — Telecoming

    The most advanced ad monitoring solution

    Developed by a market-leading team of engineers and industry experts with 10 years of experience in compliance, our solution is a combination of fraud detection technology and in-depth investigation by our fraud analysts.

    Real user accounts to check all potential fraud channels: web, social networks, applications, notifications, and direct marketing campaigns.

    Continuously improved automatic crawler using AI to scan the web 24/7.

    Real-time regulatory updates in the countries where you operate.

    Customized service including compliance audits and testing to evaluate new pathways or suspect cases upon request.

    Advanced market analytics to benchmark against industry leaders and identify best practices in the conversion journey.

    Available in 15 countries.

    BrandProtect analyzes all kinds of manipulation patterns

    Auto-subscription
    Unauthorized automatic payment that is billed to the user.
    Unclear information
    The banner or page does not include basic information such as the service name and/or logo and a service description.
    Misleading flow / banner
    The information provided within the flow or on the banner gives a wrong idea or impression to the consumer.
    Content locking
    The user is tricked into believing they will get something for free if they subscribe to a DCB service.
    Brand passing off
    Impersonation of a well-known brand.
    Technical issue
    Technical issue with the service (e.g. payment page not loading).
    Subscription requirement
    Non-compliance with commercial terms (billing, information messages, products, etc.)

    Easy integration with all traffic sources

    • No development needed.
    • We set our compliance evaluation rules based on your local code of conduct.

    Monitor and analyze your traffic, on personalized dashboards

    • 24/7
    • Dedicated personal access
    • Training session
    • Downloadable and shareable data
    • Fully customizable data
    • Customized alerts

    Ready to decrease fraud and increase revenue?
    Request a demo with one of our team members.

    The Fraud Observer

    Once a month, discover the most valuable information and news to fight fraud and grow your business.

    25 rue du Maréchal Foch, 78000 Versailles

    Ready to decrease fraud and increase revenue? Request a demo with one of our team members

    Don’t hesitate to contact us
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